When we launched in Italy, we thought about sharing our vision about beauty, cosmetics and, above all, personal care.
We started our campaign with the most important advice we could ever give:
Take care of your body, it’s the only place you have to live
Our first aim was the message optimisation but we to let people share the launch we were missing something else: share is care so we’ve tried to make people think of another very simple concept:
One person caring about another represents life’s greatest value.
– Both inspirations are Jim Rohn quotes